Web traffic

SINCE 1860

Streetcar

.

success

Analyzing web traffic.

Web analytics is the measurement of the behavior of visitors to a website. In a commercial context, it especially refers to the measurement of which aspects of the website work towards the business objectives of Internet marketing initiatives; for example, which landing pages encourage people to make a purchase. Notable vendors of web analytics software and services include Webtrends, Coremetrics, Omniture, and Google Analytics.